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BEGIN:VEVENT
UID:20261112T013509Z - 99780@me308a.odoo.com
DTSTART;TZID=Africa/Nairobi:20230628T080000
DTEND;TZID=Africa/Nairobi:20230630T170000
CREATED:20261112T013509Z
DESCRIPTION:<a href="https://pp.atpadvisory.com/event/key-account-managemen
 t-4">Key Account Management</a>\nCourse Title. ​Key Account Management 
 ​(GOLD) Duration. ​ ​ ​3 Days Venue. ​ ​​Four Points by Sher
 aton\, Nairobi Course briefThis course will address the market’s increas
 ing demand for a single reference point for product sales\, enquiries\, ac
 counts management and business strategy. Further\, with the much-enhanced 
 staff capabilities today\, companies are also looking to empower their sal
 es and marketing staff such that they become Account Managers rather than 
 the traditional sales people that were principally responsible for “push
 ing” the product in the market. Given these circumstances\, it is essent
 ial that sales and marketing staff adjust to their changing role if they a
 re to be considered value adding contributors to the overall business proc
 ess. It is this need that this course seeks to address. Key areas covered 
 on the course include: systematic prospecting\;market analysis\;building b
 usiness partnerships\;managing distribution channels\;managing service qua
 lity\;evaluation of customer potential\;personal organisation and time man
 agementdeveloping personal assertiveness in business relationships\;ethica
 l considerations in business and customer relationship management By the e
 nd of the course\, participants will be able to: i. analyse markets for th
 e development of high-value adding marketing activities\;ii. employ system
 atic prospecting of buisiness\;iii. arrive at more accurate and better sup
 ported sales and volume forecasts\;iv. improve their management of custome
 r credit accounts\;v. develop product distribution channels and the relate
 d relationships\;vi. more effectively manage service delivery\;vii. develo
 p personal organisation skills for enhanced productivity\;viii. determine 
 more specifically customer requirements\;ix. adjust personal behaviours an
 d attitudes within the context of various ethical considerations Other cou
 rses of related interestProfessional Selling [...]
DTSTAMP:20261112T013509Z
SUMMARY:Key Account Management
X-ALT-DESC;FMTTYPE=text/html:<a href="https://pp.atpadvisory.com/event/key-
 account-management-4">Key Account Management</a>\nCourse Title. ​Key Acc
 ount Management ​(GOLD) Duration. ​ ​ ​3 Days Venue. ​ ​​Fou
 r Points by Sheraton\, Nairobi Course briefThis course will address the ma
 rket’s increasing demand for a single reference point for product sales\
 , enquiries\, accounts management and business strategy. Further\, with th
 e much-enhanced staff capabilities today\, companies are also looking to e
 mpower their sales and marketing staff such that they become Account Manag
 ers rather than the traditional sales people that were principally respons
 ible for “pushing” the product in the market. Given these circumstance
 s\, it is essential that sales and marketing staff adjust to their changin
 g role if they are to be considered value adding contributors to the overa
 ll business process. It is this need that this course seeks to address. Ke
 y areas covered on the course include: systematic prospecting\;market anal
 ysis\;building business partnerships\;managing distribution channels\;mana
 ging service quality\;evaluation of customer potential\;personal organisat
 ion and time managementdeveloping personal assertiveness in business relat
 ionships\;ethical considerations in business and customer relationship man
 agement By the end of the course\, participants will be able to: i. analys
 e markets for the development of high-value adding marketing activities\;i
 i. employ systematic prospecting of buisiness\;iii. arrive at more accurat
 e and better supported sales and volume forecasts\;iv. improve their manag
 ement of customer credit accounts\;v. develop product distribution channel
 s and the related relationships\;vi. more effectively manage service deliv
 ery\;vii. develop personal organisation skills for enhanced productivity\;
 viii. determine more specifically customer requirements\;ix. adjust person
 al behaviours and attitudes within the context of various ethical consider
 ations Other courses of related interestProfessional Selling [...]
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